Digipak Advert Analysis

 

Rihanna

This digipak advert is good because reflects the mood of her music well and shows what she looks like to the fans. This picture of her is part of her branding and shows her face and look which is part of her branding technique. As there is a lot of red on her face including make up, hair and bright red lipstick shows that her music is sexy and feminine as this is what red usually represents as a colour. The photographer has used broad lighting to show the definition of the face and this gives the shadow underneath her chin which is good to show of her features. The text used is simple and easy to read and looks classy and attractive to a female audience as the her poster gives off a whole mood of beauty. This digipak advert is not too different to the album cover as it is the same picture with just different writing over the top of it which makes sure that there is no difference in mood to show what the album will be like.

Lana Del Rey 

The Lana Del Rey digipak is simple and they have used the same technique as the Rihanna digipak advert as they have also used the same picture which is on the album cover to keep the mood the same and show the feel of the album exactly the same. The picture is good because it shows a slightly scared facial expression which contradicts the rest of the photo which is bright and gives a happy mood. The racoon lighting used darkens her eyes and a slight shadow under her nose and chin shows that the mood of her is supposed to contradict with the setting and this gives an interesting feel to the photo and album. The harsh name of the album 'Born To Die' also supports the contradicting attitude to this poster. The writing on the poster looks quite fancy and this gives the mood of calm and feminine music in the album.

The Script 

The Script was the only digipak advert that I found that was in black and white and this instantly gives the mood of the music which is quite emotional and masculine. The interesting picture of the band all blended together shows the interesting feel and the indie look of them all. The writing on the poster is simple and the same on all of their products which is part of their branding. This poster also uses the same picture as on the album and this is a common theme for digipak posters. The very plain and simple look is attractive as it makes you want to look at it without it being too complex, this is good as it supports their whole brand of simplicity and interesting music.

What I Have Learnt

Overall I have learnt that most digipak poster project the same mood as their music as the use exactly the same photo as on their album covers. Also the colours and picture mostly show the mood of the music and the album. Music artists also use these adverts to show off their branding and image.